Jairet Crum

DTC Growth & Creative Systems

I help 7- and 8-figure DTC supplement and health brands break through scale ceilings by rebuilding the creative engine that drives paid acquisition.

$100M+ in ad spend influenced. Seven years inside high-spend performance teams. The pattern is clear: media buying rarely breaks scale — weak creative systems do.

I work with teams to turn creative from a guessing game into a system: structured testing pipelines, performance feedback loops, and a constant flow of new concepts hitting the market. When the creative engine works, scaling stops depending on luck.

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About

How I think about growth...

Most brands think growth is a media buying problem. It almost never is.

The real bottleneck is creative velocity — how fast a team can generate, test, learn, and iterate ideas that actually move revenue.

This isn't theory. I owned creative production for a portfolio managing $73M+ in ad spend. The accounts that broke through were the ones where creative cadence, channel diversification, and offer testing snapped into one connected system. The ones that stalled treated creative as a deliverable instead of a system.

I help teams turn creative from a guessing game into an engine: structured testing pipelines, performance feedback loops, and a constant flow of new concepts hitting the market.

When the creative engine works, the rest of the machine starts making sense.

Services

What I do.

Creative Ops Build-Out

For DTC brands hitting scale ceilings because the creative pipeline can't keep up with media spend.

I rebuild the engine — briefing systems, copywriter and editor workflows, testing structure, fatigue diagnostics, and the feedback loops that connect creative output to performance data. AI woven in where it saves real time, not bolted on for buzz.

The result: more volume, faster turnaround, more winners — without dropping the bar on quality.

Performance Diagnostic

A 2–3 week paid engagement for brands stuck at a scale ceiling and unsure why.

I audit creative volume, fatigue patterns, testing structure, channel mix, and offer alignment, then deliver a prioritized roadmap built around the two or three changes most likely to move CAC and unlock spend headroom.

Fractional Growth Leadership

Ongoing engagement for one or two select brands at a time.

I plug in as the senior performance leader your team needs but doesn't have full-time — owning paid strategy across Meta and YouTube, creative direction, and the systems that connect them.

Built for DTC brands at $500K+/month in paid media that need an operator embedded, not an advisor on retainer.

Get In Touch

Let's talk about your bottlenecks.

If you're running 7- or 8-figure paid acquisition for a DTC brand and scale has flattened, there's almost always a structural reason — creative fatigue, testing velocity, or how the whole system is connected.

If you want a second set of eyes on it, send a message. No pitch decks. Just an honest read on what might actually move the needle.